Our Culture

Hyundai Translead is as proud of our commitment to our employees and communities as we are to our customers, dealers and supplier partners. It starts with our values, is embedded in the way we go about our work, and is reflected in the way we care for our people.

Our Culture

Core Values

Hyundai Translead’s promise to our employees and to our customers focuses on unwavering adherence to our company’s core values:

Core Values

Hyundai Translead’s promise to our employees and to our customers focuses on unwavering adherence to our company’s core values:

Customer

We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers.

Challenge

We refuse to be complacent. Instead, we embrace every opportunity for greater challenge and are confident in achieving our goals with unwavering passion and ingenious thinking.

Collaboration

We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.

People

We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent.

Globality

We respect the diversity of culture and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.

Hyundai Way

Our guiding principles inspire how we think, act, and work every day.

Safety and Quality

We put safety and quality above all to earn customer's trust and confidence.

Tenacity

We take ownership of problems professionally and seek best solutions persistently, delivering customer satisfaction.

Progress

We power innovation with small-scale experiments and bold breakthroughs.

Agility

We respond to change flexibly and move quickly to provide customers with the best mobility solutions.

Alignment

We take on challenges together and commit collectively to reach our goal.

Resilience

We encourage and empower each other with a "can-do" spirit.

Diversity and Inclusion

We embrace diversity and discover new values based on each other's ideas, knowledge and experiences.

Expertise

We excel at what we do and always push boundaries.

Integrity

We take pride in our work and are committed to acting with honesty and transparency.

Data-Driven Thinking

We leverage data to ensure accurate prediction and preparation for global customers and markets.